Every company is affected by social media today -- meaning any sharing of thoughts, ideas, or conversation online via some sort of media sharing site (YouTube, Facebook, Twitter, et al.) -- even if management doesn’t know it.
A company may block access to many of those sites, yet its employees use them at home and likely refer to company issues. Therefore, I think it’s vital to have an internal company conversation about what the potential impact could be and what sort of “message guidance” you feel is appropriate to give to employees. This may or may not become a formal policy, but it should at least be a company communication.
Take a bank, for example. Facebook may be blocked at work as an Internet site for employees, yet while at home, workers could post messages that may be harmful. What if a teller tweeted something like: “Had to open the branch by myself again today -- seems to happen every Monday... sheesh.” Certainly that message might be the type of thing someone could post -- yet I think we can also see how that information in the wrong hands could be a very bad thing. (Will a desperate friend of a friend be waiting at the branch next Monday?)
Also, perhaps a loan originator wants to drum up business via his own blog, yet he put out stuff that hasn’t been fully approved by compliance resources and doesn’t disclose appropriate lending information as directed by regulators. That could have ramifications for the institution, not just the person.
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Source: internetrevolution.com
By Gary Kern
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