Telstra chief executive David Thodey said yesterday the telecommunications giant operates a 60-person social media monitoring team, fuelling discussion about how businesses monitor their own social media presence.
It’s been well-known for a while now that Telstra maintains a healthy social media presence, responding to customers on Twitter, Facebook, or on websites such as the Whirlpool forums.
Although 60 people may seem like a lot, Telstra’s a big company, and has a lot of people talking about it on a variety of platforms – it’s a lot of content to sort through and respond to.
"We ourselves have about 60 people who monitor every social media site... and you can imagine what is said about Telstra," Thodey said yesterday at an event in Queensland.
You may not have 60 people – you may not have one full-time social media manager – but here are a few places you can start looking if you ever decide to put someone on the task.
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Source: businessspectator.com
By: Patrick Stafford
1 comment:
Social media is very important in business, can gain customers easily. Advertising products unlimited without spending a lot of money.
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