Tuesday, March 27, 2012

FTC Calls For Data Privacy Laws

Federal Trade Commission requests legislation on privacy and data brokers and continues to push for a Do Not Track program. The Federal Trade Commission issued a report Monday that was two years in the making, calling on Congress to pass data privacy legislation and on the private sector to do more to ensure the privacy of consumer data and the control that consumers have over use of that data.

The 73-page report, "Protecting Consumer Privacy in an Era of Rapid Change: Recommendations for Businesses and Policymakers," does not mandate action on data privacy. However, it does provide a series of best-practice guidelines, calls for Congressional action, and pushes for a robust "do not track" program to allow consumers to opt out of online advertising that tracks user behavior online.

In a press conference coinciding with the report's release, FTC commissioner John Leibowitz said that the FTC doesn't endorse a particular piece of legislation, but "endorse[s] the notion of it," including legislation that tackles data privacy in general as well as the operations of data brokers, which are the companies that collect and traffic in consumer data.

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Source: Information Week
By: J. Nicolas Hoover

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