TriplePundit is at SXSW this week, bring you the latest thinking on CSR, social media, and more.
Our first dispatch: how to bridge the gap between the corporate social media types and the lawyers. What’s going on here, and why should you care?
If you’ve ever tried to launch, well, pretty much anything creative or novel in a company, you’ve probably encountered the most dreaded phase around: “Sounds good, we’ll just have to run it by Legal.” Cue screeching sound, as your cool new project grinds to a halt.
When we’re talking about social media, any potential problems are magnified by the possibility of all of these uncontrolled social media conversations. It’s not just your brand message that’s out there — it’s other people talking about your brand. Who knows what they’ll say? Easy enough to see how the lawyers might be a bit concerned.
In Bridging the Lawyer-Social Media Manager Divide, June Casalmir, Counsel for Consumer & Marketing Practices at Sprint Nextel, and Rich Pesce, Sr. Manager of Social Media and Digital Communications for Capital One, shared some strategies for finding common ground, even when the gap seems insurmountable.
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Source: triplepundit.com
By: Allison Monahan
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