Monday, December 19, 2011

How the Proposed 2012 EU Directive on Data Privacy Could Impact Social Media


Last week we held a senior executive round table event at Claridges and one of the topics of discussion was about the proposed European Union (EU) directive on data privacy and the potential impact of this on social media.


As current EU data laws were created in 1995, before the rise of Facebook and other social networking sites, the EU has proposed a new directive on data privacy which is due to come into place in January 2012.


In essence, European politicians are seeking to simplify the EU Data Protection Directive in order to give businesses within the EU only “one law” with “one data protection authority”. Proposed changes to the data law aim to unify the existing legislation of each EU Member State, making it easier for businesses to transfer data.


According to Reuters, EU officials expect the draft legislation to be ready early next year (as early as January 2012) but it could take up to 18 months for the bill to become law, meaning that businesses will still have to comply with disparate laws and often conflicting decisions made by data protection authorities (DPAs) in each of the 27 Member States.


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Source: business2community.com
By: Joe Stratmann

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