Last Monday, I attended Google's Atmosphere, a conference at its Silicon Valley headquarters. Other than journalists, the packed audience consisted of CIOs attending at Google's invitation.
The event's nominal topic was cloud computing, and the speaker lineup -- including Google employee and Internet co-creator Vint Cerf, Harvard Law School Professor Jonathan Zittrain, and DreamWorks Animation's Kate Swanborg -- was impressive. But Google's overarching goal was obvious: It wanted to sell all those CIOs on the idea of dumping Microsoft's venerable Office suite and Exchange server software in favor of its Google Apps services. And maybe even replacing PCs with the Web-centric devices known as Chromebooks.
By bringing so many business IT strategists to its home court, Google hoped to get their undivided attention. But up in Redmond, Wash. Microsoft was busy lobbing snarky little missiles of fear, uncertainty, and doubt in the direction of the conference.
It did so in the form of two blog posts -- here's one, and here's the other -- explicitly designed to raise troubling questions about Google's Atmosphere pitch even before the conference got underway.
To Continue Reading: Click Here
------------------------------------------------
Source: allbusiness.com
By: Harry McCracken
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment