Let’s start with a question. Who knows you best? Your spouse, friend, boss or… Google? Admit it, you know the answer. Google has the ability to capture, store and use all your likes, interests, purchases, comments, documents, emails, photos, personal information and aesthetic preferences. This collection of data is known in the cyber world as your personal data profile. Depending on its contents, your data profile could be very helpful or very damaging.
Data mining companies, for example, often hunt out these personal portraits and provide them to employers who can use that information to decide whether to hire or fire you. We are on the brink of having our personal data profiles affect our ability to make important decisions in our lives (getting a job, buying a car, procuring a loan, etc.).
The Company Data ProfileNow, what if we translated that to an entire company of employees? If you were to compile all of the Google searches, sites visited, emails exchanged, Tweets / DMs / text messages sent, documents written, and phone messages left in a given day, week, month or year at your company, what terms would rank highest? What themes would emerge about the nature and character of your company? You'd see organizational hopes and fears, aspirations and failures, all in one big data grab.
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Source: cmswire.com
By: Joshua Kubicki
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