Busy professionals have no trouble coming up with excuses -- reasons why they can't do marketing, don't have time for business development, and can't write or blog. Perhaps my favorite excuse is: "I don't even have time to answer all my e-mail -- how can I find time to do one more thing?"
I find this excuse humorous because of the extreme urgency it attached to answering every single e-mail. Many professionals have let their e-mail take control of their lives. This is not only irrational; it costs lawyers and their firms money.
Here are some ways to break out of this dilemma.
LESSONS FROM TIM FERRIS
Tim Ferris, author of "The Four-Hour Work Week," offers two solutions to this problem -- one quite extreme and another that is far more practical. First, whenever he goes on vacation, he sets up an auto-responder that basically says, "I'm out of the country for the next 30 days. Any e-mail you send me during this time will be deleted. If it is really important, please send me another e-mail upon my return."
Okay, so lawyers can't get away with talking to their clients that way. Tim's second solution involves what he calls "batching." Instead of checking your e-mail every 15 minutes, schedule a couple of times each day to catch up. It's far more efficient to block out an hour of time to check e-mails than to constantly interrupt your work.
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Source: Law.com
By: Adrian Dayton
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