Tuesday, May 10, 2011

Michigan proceeds with caution on social media

State sees benefits in Facebook, Twitter, but problems loom

Gov. Rick Snyder is a former computer executive, but visitors to his state government Web page won't find a link to Facebook.

And seven years after the launch of what's become the world's most popular social media site, more than half of Michigan's departments don't have a Facebook page to connect with citizens. What's more, officials plan to take down a few of the existing ones.

The reasons: legal, financial, security, privacy and other complications prevent Michigan and state governments across the nation from taking advantage of the boom in social media as rapidly as many would like.

"Social media use is … inhibited somewhat," said Charles Robb, a senior policy analyst with the National Association of State Chief Information Officers in Lexington, Ky. "Agencies are using it, but they're assuming some risk in the use of it, legal risk."

It's not a case of Snyder being technologically backward. He's on Facebook, where his "Rick Snyder for Michigan" page is "liked" by more than 38,000 people.
But because of legal concerns, he and administration officials aren't ready to put a link to that page, developed for the 2010 campaign, on the official governor's Web page at www.michigan.gov. Nor have they wanted to abandon the popular Facebook page — which still receives regular updates — in favor of a governor's page that would start from scratch in attracting followers.

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Source: detnews.com
By: Paul Egan

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