Back in 2007, when newspapers first came under heavy siege from the effects of the Internet, media analyst and provocateur Jeff Jarvis came up with a simple rule that news organizations could follow: “Do what you do best, and link to the rest.”
Traditionally, newspapers expended vast resources in order to be everywhere and report everything to all people. Among other things, that resulted in widespread duplication of news stories. Editors, he said, should look at other news stories and ask, “Could we do that better?” If the answer is no, link to that other story and focus your time and efforts on what you and your staff can do extremely well.
The legal marketplace is about to adopt the principles of “Do what you do best and link to the rest.” And it’s going to change the nature of law firms.
Lawyers tend to assume that they’re the best qualified people for any given task, whether trained for it or not. Law firms tend to compensate lawyers on a time-and-effort basis, motivating lawyers to personally carry out as much work as possible. These two tendencies have led law firms to try doing everything themselves in-house, including many tasks beneath lawyers’ talents and experience.
Picture an automotive plant that forges its own steel or crafts its own satellite radios on the premises, rather than contracting with specialized suppliers for these products. Picture a movie studio that keeps all its actors and crew members on full-time payroll, rather than hiring specific people for specific film projects. Picture a newspaper that maintains a full-time news bureau in every world capital, rather than using wire services when necessary.
To Continue Reading: Click Here
----------------------------------------------
Source: The Lawyers Weekly
By: Jordan Furlong
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment