Scott Austin makes a living arguing lawsuits over online privacy matters. He understands why his former law firm has a strict policy forbidding social networking in the workplace. But Austin saw firsthand the dilemma a business faces when young associates came to him frustrated: "They were saying we need it because it's the way our potential clients communicate."
While most companies understand the value of connecting with customers online in social networks, some also fear employees will waste work time or worse, reveal confidential information or offend a customer or co-worker.
With social networking exploding, at some point this year, every business will have to confront the challenge and answer this question: Embrace it or ban it?
As a boss, Max Borges chose to embrace it. His Miami agency provides marketing to consumer electronics and personal technology manufacturers. It is flush with young account executives whom Borges trusts to use social networking productively, even at the office. "They work hard and get their job done. I know they might be posting during the day, but if they were slacking, it wouldn't go unnoticed."
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Source: montrealgazette.com
By: CINDY KRISCHER GOODMAN, MCCLATCHY-TRIBUNE
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