Social networking policy essential to limit risk to businesses

Most businesses know the benefits of social networking sites, but many aren't aware of the risks of opening up such channels of communication, according to online security firm commissum. The solution? Arm employees with social networking guidelines.

Companies now use social networking sites for a wide variety of functions - recruitment and business networking (LinkedIn), brand awareness and loyalty (Facebook/Twitter/YouTube) and keeping tabs on reviews and performance (Yelp).

However, many of those companies don't consider the risks associated with social networking activity before launching themselves into the space.

Risks recently identified by commissum include:

- Vulnerability of IT infrastructure from malicious software downloaded from social networks
- Involuntary disclosure of sensitive business information
- Negative or unfair criticisms in a public arena that rivals could use to their advantage.

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Source: bizreport.com
By: Helen Legg