Social media has opened a whole new can of worms for companies, just as they were getting e-mail under control. Despite the challenges, it's possible to get social networking applications under control, too.
The Information Age is in full bloom, and communication is now a 24x7 phenomenon. In companies large and small, individuals spend much of their days answering e-mails, sending co-workers instant messages (IMs), posting blogs and tweeting.
While these developments have helped some companies streamline business processes and increase productivity, they also raise new management issues. Bits of corporate data information are flying around in cyberspace like children darting around an amusement park. In order to be in compliance with various government and industry regulations, companies need to safeguard their data. To do this, IT departments need to track an ever-expanding array of communications options and then block, collect and archive employee exchanges.
So, how well is IT doing this right now? The answer depends on the type of communications vehicles examined. Businesses seem to have a good handle on employees' e-mail usage; however, the level of control available with IM and social media systems is not as well developed.
"Many companies may unknowingly be leaving themselves open to embarrassment and possible lawsuits because they're not properly tracking all of their employee communications," says Ted Ritter, an analyst with The Nemertes Research Group Inc.
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Source: redmondmag.com
By: Paul Korzeniowski
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