The ever increasing adoption of social media by business begs the question: What if any legal risks are attached to social media adoption by business?
Heard of Facebook, Twitter, My Space, LinkedIn or Flickr? Collectively, these refer to (primarily) internet and mobile based publishing technologies that allow you, me, our friends and anyone else really, to share information in various forms with each other and the general public.
Traditionally most social media tools were a means of personal social interaction. More and more however, businesses are using social media as a marketing/brand building tool and as another communications platform for engaging with their client or potential client base.
The ever increasing adoption of social media by business also begs the question: What if any legal risks are attached to social media adoption by business?
Considering the multitude of audio, text and images shared by businesses, the most significant legal risk must be the ensuing blurring of intellectual property rights over the content published on such social media sites.
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Source: mybroadband.co.za
By: Pria Chetty
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