Friday, February 04, 2011

A measured approach to social media

Ethical issues related to the practice of lLawyers are into LinkedIn and blogging.

Twitter, Facebook and YouTube, not so much.

As professionals of all types try to figure out social networking, attorneys are treading extra cautiously into the social media revolution.

Research on lawyers’ adoption of social media is limited, but anecdotally it’s clear that while legal professionals are getting their toes wet, for most the big dive has yet to happen.

Lawyers have specific concerns, bound by rules against disclosing confidential information, dispensing legal advice to strangers, and taking positions that could jeopardize future cases. Typically a risk-averse group, attorneys are trying to balance those potential pitfalls with the opportunities to use social media to gain client referrals, recruit associates, boost search engine results, demonstrate expertise and further strengthen their reputation.

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Source: bizjournals.com

By: Kelly Johnson

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