Although the use of social media in enterprises is on the rise, many organizations do not have comprehensive governance policies in place for its use, according to Gartner, Inc.
By the end of 2013, half of all companies will have been asked to produce material from social media websites for e-discovery, so enterprises need an overall governance strategy for all applications and information, and this strategy should include content created on social media.
"Social media content is like all other content that is created by companies and individuals and is subject to the same rules, laws and customs," said Debra Logan, vice president and distinguished analyst at Gartner. "Policymakers need to keep policies simple when it comes to what should and should not be done online. A good rule of thumb is that whatever the company code of conduct is for in-person encounters, and whatever the rules are for general good behavior and common sense apply in the online world as well."
Ms. Logan said that the legal landscape around social media remains a patchwork, due to overlapping, conflicting and contradictory laws and regulations, in addition to the procedural rules propagated by national and international legislative and regulatory bodies. Since there is no guarantee of absolute safety, the safest option is to have a consistent policy and apply it consistently.
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Source: efytimes.com
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