Companies need to carefully plan social media policy say Gartner.

Gartner has identified seven critical questions that designers of social media policy must ask themselves:

“Social media offers tempting opportunities to interact with employees, business partners, customers, prospects and a whole host of anonymous participants on the social web,” said Gartner analyst Carol Rozwell.

What Is Our Organization’s Strategy for Social Media?

There are many possible purposes for social media. It can be used for five levels of increasingly involved interaction (ranging from monitoring to co-creation) and across four different constituencies (employees, business partners, customers and prospects, and the social Web). It is critical that social media leaders determine the purpose of their initiatives before they deploy them and that those responsible for social media initiatives articulate how the organization’s mission, strategy, values and desired outcomes inform and impact on these initiatives. A social media strategy plan is one means of conveying this information.

Who Will Write and Revise the Policy?

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Source: sourcingfocus.com