Friday, February 04, 2011

CBA in hot water over social media policy

A legal expert says start-ups can learn from the mistakes of the Commonwealth Bank, which has been criticised by the Finance Sector Union for introducing an “unfair and unworkable” social media policy.

The two-page policy states employees cannot “comment on, post or store any information about bank-related matters”, or speak negatively about the company. A policy breach could result in termination.

The policy also requires employees to report any “inappropriate or disparaging” comments made about the bank on social media sites. Staff are also require to help the company remove or delete material deemed inappropriate.

According to the FSU, the policy misrepresents workplace rights as it fails to acknowledge employees’ statutory rights under the Fair Work Act and Equal Opportunity legislation.

The CBA said in a statement that inappropriate content on social media sites could affect the company’s brand image and customer expectations. According to the bank, its social media policy enables it to better help customers

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Source: startupsmart.com.au

By: Michelle Hammond

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