According to the Pew Research Center, 8% of Internet users in the United States are using Twitter. While 8% may seem a small number, it represents a substantial population. More important than the size, though, is the influence wielded by that 8%. Every major media outlet has reporters and bloggers using Twitter to share information and to find sources. You can see for yourself at muckrack.com — an aggregator of Twitter conversations by reporters from every beat.
Most law firms get that Twitter is important, but they don't really grasp why it is important. To jump on the bandwagon, they have a opened a firm Twitter account that broadcasts everything created by the firm. "Check out our Superlawers!" "Check out our new offices!" "Look who just made Partner!" Twitter is being used to brag and broadcast. Other firms aren't even doing that much. Take Cravath, Swaine & Moore; Latham & Watkins; and Skadden, Arps, Slate, Meagher & Flom — they have Twitter accounts but have never shared a single tweet. I'm not sure which is worse: mega-firms not using Twitter, or using Twitter in an ineffective way.
Here are six ways in which lawyers and law firms could more fully take advantage of Twitter.
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Source: The National Law Journal
By: Adrian Dayton
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