Although I have a blog and accounts with Twitter, Facebook, LinkedIn, and even Plaxo, I am not a big “rah rah” social media cheerleader for the sake of being one. There is much about social media that is overhyped, which is probably why I liked G.M. Filisko’s article in the January edition of the ABA Journal, “Social Media or Snake Oil: Does Social Media Measure Up to the Hype?” I saw many parallels in it in terms of how I have used social media and thought it offered some honest advice.
After the jump, I will point out a few things that have helped me along the way with social media — and reveal its biggest “not-so-secret” secret….
1. Social Media’s Big Secret
The big secret with social media is that it’s not easy. In fact, it can be hard work. One needs to build an online audience, find or write entertaining content, link to others, and most of all keep at it. There is no magic formula. You can’t just sign on to Twitter or start a Facebook page and expect to turn into Adrian Dayton, although I’m sure many of us would if we could
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Source: abovethelaw.com
By: Gabe Acevedo
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