All atwitter about social media tools

Social media, two years ago, was a relatively misunderstood tool.

Yes, there were early adopters who became pros. Most others took the tools in slowly, one at a time. Since then not only has social media become a way of life, but it’s the new communication tool for this era.

According to Leen Rao of the tech blog TechCrunch, Twitter has added 30 million new users in the past two months and now has 175 million users. That means 370,000 users per day are added.

Facebook has soared from 145 percent from 2009 to 2010. LinkedIn is also growing at a rapid rate. Social media has gone from a pastime to religion, to the preferred method of communication for individuals, marketers, groups and companies.

According to two Bay State firms - Sonian (www.sonian.com) and DexRex (www.dexrex.com) - social media is increasingly becoming a source of information. No, it’s not being used by companies to monitor you big-brother style, but it is being recorded for future use in the event of a lawsuit. Yes, that’s correct: It is being recorded.

Ooh. Ouch. That’s almost "Halloween" scary.

And, according to recent statistics, 44 percent of all social media users are still putting too much information about themselves online, and 100 percent of all information that is being used in conjunction with a corporate setting is - like all other forms of online communication - discoverable.

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Source: milforddailynews.com
By: Julia Tanen