Social media has made its mark on modern business, and I think it is safe to say that social media isn't going away anytime soon. Over time, employees have become more technically savvy and they have become hooked into social media as well. Mobile devices have overtaken PCs as the preferred method to interact with social media services. This presents a two-fold problem for companies seeking to maintain some semblance of order in a world where the end user now has many options to circumvent traditional IT controls.
The core issue revolves around private company data and how to protect it. Private information can include anything from legal documents to trade secrets that are key to a company's success. How do you protect this information when there are so many avenues opening up through which it can pass? It was hard enough to manage sensitive data when IT had almost total control of desktop PCs and laptops, but with the proliferation of mobile phones, tablets (like the iPad) and other mobile devices, this task has become just about impossible.
The social media world hasn't made this task any easier as it is data that they are after. The more user data they can pull in, the more money they can make. Most social media services are opening up all sorts of ways to import and share content. Many social media services have also been very sly about telling users exactly what it is they are sharing and with whom. Their privacy policies are horrendous and mostly allow them to get away with the equivalent of digital murder. Privacy defaults are usually set to gather and expose as much user data as possible. Some of that data could very well be your private company information. The worst part of all of this is that most of these scenarios take place outside of the company's control.
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By: Ernest de Leon