What you don't know -- or refuse to learn -- about social networking could undermine your business
They're a productivity sink and a bandwidth suck. They're a vector for malware and a gift for corporate spies. They're a data spill just waiting to happen. And like it or not, they're already inside your enterprise.
Meet the Social Network. No, not that movie about Mark Zuckerberg -- the real social network, from Facebook and MySpace to Twitter and Flickr, used by your coworkers and colleagues every single day, whether they're officially allowed to or not.
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But social networking inside the enterprise is not only inevitable, it's essential. Used correctly, social media can help your company solve problems, burnish its public image, recruit top talent, and generate ideas. Implemented poorly -- or worse, ignored -- and it can create a world of pain.
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Source: news.idg.no
By: Dan Tynan
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