Monday, September 27, 2010

Who owns the data in network Clouds?

Is it our interest to store data in a cloud or not? After all, all data stored in a Cloud is usually backed up automatically saving us the trouble and we can access it from almost any workstation or device that has a network connection. But data in a Cloud can also be lost or stolen as happened with the Danger Sidekick last year. With more of our data residing in a Cloud than ever, our privacy and ownership rights to the data are unclear.

We’ll look at three types of data often residing in Clouds including web analytics data logs, patent information and social media data (tweets, posts, likes, photos, applications, etc).

Who owns web analytics data stored in a Cloud?

There seems to be little agreement on who owns web analytics session data stored in Network Clouds.

If I were completely reliant on Google Analytics right now for my business, I'd be questioning who really owns my analytics data? Google? Me? Or my site visitors?

Every time we use Google Analytics, Adobe Omniture, WebTrends on Demand or Coremetrics (to name a few of the better known analytics platforms) we rely on security and privacy polices without often knowing what they are.

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Source:
mycustomer.com
By: Marshall Sponder with Cecilia Pineda Feret

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