Thursday, September 23, 2010

Document filters as a search proxy war

Document filters. There’s a phrase to conjure up excitement in any technologists eh? No? Didn’t think so. But look more carefully at what is going on and it does get more interesting, trust me.

I was moved to expand in this by Isys Search Software’s recent attempt at guerilla marketing at Oracle Open World which it tweeted about here:

isyssearch: ISYS goes guerrilla; kicked out of Oracle Open World party after projecting our branding on the Metreon http://tinyurl.com/272fync #oow10

Quite apart from what it says about Isys and how much it’s changed in the last two years – a bit like the nerdy guy in the playground trying to act tough – it shows how important some people – including me – think these filters have become.

There are two main companies selling products that enable the opening and viewing of myriad file formats (400 is a common number cited by both the vendors and their customers). So when a search engine comes across a Word 1997 or even something like Wordstar 4 file, how does it open it? usually using one of two products: Oracle’s OutsideIn or Autonomy’s IDOL KeyView.

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Source: blogs.the451group.com

By: Nick Patience

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