Despite the advanced portability of data, the world's largest cloud computing vendors are fighting to lock their customers within their proprietary formats. But it does not need to be this way. Data liberation is a movement that is gaining momentum among enterprises and cloud vendors alike. These progressive businesses and consumers desire to control their data regardless of its location.
Renaissance Italy created an explosion of new ideas across art, science and culture, but the biggest idea to come from that era was the idea of the modern bank. By creating an independent entity to hold and protect customer assets, modern banking helped lay the foundation for modern capitalism, and all the wealth that it has created. The beautiful thing about banks is that when you put your money in, you still own it. You can withdraw it at any time, usually in a matter of minutes.
If only cloud computing could work this way.
Anti-Portability Pain
Despite the advanced portability of data, the world's largest cloud computing vendors are fighting a raging battle to lock enterprises and consumers alike within their proprietary formats -- formats that fragment the market without providing any real benefits to the end users.
It is ironic that in a world where all of the world's information is available through a browser and the cloud app ecosystem is growing exponentially that the cloud has the potential to place data back into silos. Setting aside the prediction of which cloud vendor is likely to win the battle, or if we're in for another protracted conflict, the upshot for consumer data is rather clear: Get ready for data anti-portability.
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Source: technewsworld.com
By: Rob May
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