All of us have seen Facebook or Twitter by now. We've also seen countless stories on how images of drunken debauchery have made it to the inbox of the CEO. All of us know it's a bad idea to mix personal experiences with our profession, but has anyone truly considered the real impact of social media on the organization?
The problem: Social networks we're creating online do not match the ones we already have in real life. This goes for the business as well.
Before we can understand the impact, we must understand the fundamental problem with social networks.
Our lives have many peer groups. Some are professional, some are family, and then we have a variety of groups of friends. This has been how human behavior has been for thousands of years.
Then along comes social networking, and not only does it explode in popularity with individuals but also for businesses. However, how social media is structured is nothing like our real lives and our businesses.
Social media takes all of your relationships that otherwise would be separate, and throws them into a single group called "friends." You have no way to separate out all of these people in your profile as you would in real life. This is the fundamental flaw in social networking that has far-reaching impact. This is also why your boss can see pictures of you or your friends dancing on the top of a bar half-naked. Or your mother can read the comments your friend left about finding you passed out in the bushes.
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Source: enterpriseitplanet.com
By: Sonny Discini
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