Some large local firms find social media unfriendly.
Four of L.A.’s largest law firms have something in common besides a lot of billable hours: blank Twitter pages.
Those firms – Gibson Dunn & Crutcher, Latham & Watkins, Sheppard Mullin Richter & Hampton and Quinn Emanuel Urquhart & Sullivan – may see the potential value of the web’s interactive tools, but it looks like they’re not sure about how to get started.
Many lawyers are decidedly uncomfortable about today’s marketing methods. Unlike most other professionals, they say they must be particularly wary about violations of confidentiality agreements, conflicts of interest or the possibility of posting a comment that could one day be used to support opposing counsels’ arguments.
Still, in the past year, local law firms have taken more and more stabs at social media, including Twitter, LinkedIn and blogging.
Megan Braverman, an account manager at Berbay Corp., a West L.A. marketing company for professional services firms, said the number of law firm clients that have requested help setting up blogs, social media accounts and other website improvements in the past 12 months has doubled from a year ago.
“There were early adopters a few years ago that figured this out right away,” Braverman said. “Now we’re seeing the late bloomers come around. They’ve seen that their peers or competition are doing it, and thought, ‘We’ve got to jump on the bandwagon.’”
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Source: Los Angeles Business Journal
By Ringo Chiu
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