Companies can further improve the relevancy of search results —both internally and externally — by combining the value of cloud-based services with the value of context-aware services, according to Gartner Inc. Gartner predicts that at year-end 2015, more than 20 percent of revenue-facing external search installations will incorporate context gathered from cloud sources, an increase over 2010, when the figure is expected to be less than 2 percent.
“The way that context can feed improved search capabilities and relevancy makes cloud computing particularly valuable to companies that provide informational services to workers or customers via search,” said Whit Andrews, vice president and distinguished analyst at Gartner. “Directors of e-businesses, integration engineers, Web architects, marketers and others will need to examine how cloud and search exploit contextual information. CIOs and CTOs will derive value from understanding new capabilities that are emerging.
Many enterprises will see the value of shifting their enterprise and Web search efforts to incorporate cloud-based services in the near-term, and developing market dynamics will drive a general inclination to consider search in the cloud through 2015.
“In the past, search was overwhelmingly managed on-premises, because the indices that search engines use to select results for users generally contain significant amounts of sensitive information, and executives balked at allowing such data to exit the premises and enter the cloud,” said Mr. Andrews. “However, inclinations to allow sensitive data — such as e-mail and discoverable information in e-discovery processes — to enter the cloud are changing companies’ attitudes toward such approaches.”
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Source: vadvert.co.uk
By: Maria Arbas
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