Just hours before going to press with this issue of KMWorld, AIIM released the results of a study that are too important to wait another month to share. So, we wanted to highlight at least the key findings of “Content Analytics, Research Tools For Unstructured Content and Rich Media.”
Content analytics is not just another one of those IT marketing terms. Rather, it concentrates on “a range of search and reporting technologies that can provide similar levels of business intelligence and strategic value across unstructured data to that conventionally associated with structured data reporting.”
So acknowledging our limited space and time, here are the key findings:
• For 72 percent of respondents, it’s harder to find information owned by their organization than information not owned by them—i.e., on the Web.
• Of the 47 percent who find they frequently need to use advanced search options, more than half would like something more effective.
• 70 percent would find advanced analytic functions “extremely useful” or “very useful.”
• For most content types, the respondent’s ability to “research” is three to six times less than their ability to “search,” particularly for rich media files, but also office documents and e-mails.
• E-discovery, digital asset management (DAM), Web analytics and de-duplication are the better known technologies compared to sentiment analysis, copyright detection and digital forensics.
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Source: kmworld.com
By: Hugh McKellar
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