During the last few weeks I have been engaged in a number of discussions about different aspects of the concept of Enterprise 2.0 in the aftermath of the June 2009 Enterprise 2.0 conference here in Boston.
People are coming at this from all kinds of angles and I assume that reflect their professional experiences within areas like Enterprise Content Management (ECM), Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Knowledge Management (KM), Business Process Management (BPM), Project Portfolio Management, (PPM), Innovation Management (IM) and other such classifications of different aspects of what makes an organization function. AND now we have a new classification with Enterprise 2.0 that we are trying to define.
Each one of these classifications or disciplines has its own set of "magic quadrant" constructed by research firms to assess vendor solutions and "hall of fame" defined by (vendor) associations and Enterprise 2.0 is probably not far behind.
Much discussion was about breaking down the corporate silos to further adoptions of social media tools to improve overall communication. But to quote Paula Thornton -- "there is an issue greater than adoption at play here: hesitation to recognize the breadth and depth of adaptation that needs to occur across the entire enterprise and every aspect of the business model."
Similarly Fred Zimny states: "many business decision makers who decide to dive into the E2.0 sea, often come back more confused than they were before taking that dive. AIIM's year-old survey, which found that 74% of surveyed organizations had no idea what E2.0 meant or how it could be meaningfully applied, likely would've come back with a similar numbers today."
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Source: socialcomputingjournal.com
By: Poul J. Hebsgaard
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