There have probably been more words written about Twitter than there are Twitter users. While it is considered the newest, most popular form of social networking, fitting into the category of microblogging, it is in fact used by far fewer people than Facebook, for example.
Estimates vary, but the latest numbers from Web analytics company Compete.com put it at 14 million Twitter users per month compared to 91 million monthly Facebook users.
[ Before you decide to deploy Twitter, it's a good idea to consider the security implications. See how HP and JetBlue are using social media. And learn InfoWorld's 10 commandments of social media etiquette. ]
However, one area where Twitter appears to be way ahead of Facebook is in business. And Twitter is not alone: Other Twitter-like services, mainly Yammer and Socialtext, are also making inroads into the enterprise.
Twitter is already in business -- big time
Most people associate the word "enterprise" with traditional smokestack industry giants like Colgate Palmolive, ConAgra Foods, and General Motors -- for the time being, at least. But enterprise companies also include Hollywood studios, all the major news networks, and giant publishing companies like the New York Times and Time Warner, which owns CNN. These non-smokestack enterprises have jumped on the Twitter bandwagon with both feet. InfoWorld has also added Twitter to its mobile options.
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Source: computerworld.co.ke
By: Ephraim Schwartz
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