The latest wave of data classification products is focused on helping organizations with specific initiatives such as e-discovery and storage tiering .
The information lifecycle management (ILM) buzz of the last few years spawned a rash of data classification products that aimed to locate and identify files and documents, categorize them with greater precision based on policies and business value, and, in some cases, search or index the information and assist in migrating lower priority data to less expensive storage.
But as the initial noise died down, some of those vendors dissolved or were acquired, and many of those left standing recognized a need to focus their attention on the markets where they apply their technology.
"What we discovered over time is that customers need to be able to take some action on the data, not just find it," said Karthik Kannan, vice president of marketing and business development at Kazeon Systems Inc. "Nobody wants to do data classification just for the sake of it. It has to be coupled with a strong business reason."
Kazeon Systems invested engineering resources to build applications on top of its core enterprise search and indexing technology and concentrated its messaging on e-discovery, as did vendors such as Autonomy Corp., Guidance Software Inc. and StoredIQ Inc., to name a few.
"That's where the market demand is right now. E-discovery is usually what is bringing us into accounts," said Ursula Talley, vice president of marketing at StoredIQ. Talley added that once some customers complete their litigation and records management work, they realize the product can also help to classify data for storage optimization purposes.
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Source: searchstorage.techtarget.com
By: Carol Sliwa
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